Even during times of metaverse downfall, the label has remained consistent with its tech-savvy roadmap and has proved itself to be shrewd in recognizing the latest buzz, i.e., the current wave of virtual idols and K-pop fanbases.Īmber Park’s Play! Pop! Go! universe is set to make waves among fashion’s tech-savvy crowd. The Verdict: After reports last year claimed that metaverse spaces like The Sandbox had as little as 1,000 users per day, we’ve seen a real push from the sector to upscale its offerings and prove its place in Web3.Īs interactive retail becomes commonplace, The Sandbox has become the primary port of call among brands, thanks to its capacity to deliver comprehensive virtual ecosystems and embrace boundary-stretching concepts - Charleskeithhaus being one of them.Īs for Charles & Keith, the Singaporean brand has taken the newfound digital realm in its stride. The event will also feature a virtual runway where visitors can watch the new collection in real time.
Additionally, virtual K-pop star Apoki is set to throw a rooftop party in The Sandbox to celebrate the project’s unveiling. Modeled after its Spring/Summer 2023 State of Play campaign, Charleskeithhaus provides an immersive and entertaining way to experience the brand’s universe.Įvery detail in the house is curated to reflect the spirit of the new collection, from color palettes to NFT galleries showcasing recently released artworks. What Happened: Charles & Keith has launched a new metaverse experience in The Sandbox dubbed Charleskeithhaus. Photo: The SandboxĬharles & Keith Extend Web3 Roadmap Through The Sandbox Now it wants to do the same in the metaverse. Jing Daily explores why below.Ĭharles & Keith has cultivated a strong offline consumer base. While virtual aromas have generated much speculation over the past year thanks to collabs such as Byredo x RTFKT, this new drop may have missed the mark. Lifestyle store Miniso, which recently made headlines for riling domestic consumers with its branding, has launched a digital collectibles series as part of its Masters Aroma Lab project.
Turning to China, virtual aromas have hit the market - in the form of digital collectibles, that is. Moreover, Korean creative Amber Park is on every fashion-forward consumer’s radar as the multidisciplinary artist prepares to launch her widely anticipated Web3 omniverse, Play! Pop! Go! Having previously designed for a star-studded clientele, including Lil Nas X and Katy Perry, Park is well on her way to disrupting the virtual fashion world with her new “elevated, polysexual” brand, hailing new directions for the luxury market segment in the process.
These past few weeks have seen big moves from The Sandbox, with both Web3 front-runner Alo Yoga and now metaverse veteran Charles & Keith launching new experiential offerings in the virtual world.
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